
The Abarth, Alfa Romeo and Maserati brands amalgamated under a single group, according to the announcement of the Fiat Group.
Sergio Marchionne, the Fiat Group’s boss announced the decision, and the new group for the Abarth, Alfa Romeo and Maserati brands will be headed by German Harald J. Wester. Wester will also retain his position as Chief Technical Officer for Fiat Group and Fiat Group Automobiles and Chief Executive Officer of Maserati and Abarth.
According to Marchionne, the purpose of bringing the Alfa Romeo, Maserati and Abarth brands under the same leadership is to emphasize and leverage the value of the shared qualities of the three brands in terms of their sporting characteristics and performance.
Other changes within the Fiat Group pertaining to the new shake-up is the appointment of former Volkswagen and Audi executive Sergio Cravero as Product Portfolio Planning & Product Concept of Fiat Group Automobiles, who gives up his position as CEO of Alfa Romeo to Wester.

















