The 2011 Bentley Mulsanne is another expensive car, but refocus it ones- its launch becomes a rare occurrence indeed.

This all-new 2011 Bentley Mulsanne is the first car designed from the ground up solely as a Bentley since the 8-litre of 1928, and it is meant to represent all the Bentley stands for. It succeeds the last went out of production last October, the 2009 Arnage, as the marque’s largest sedan.

The Mulsanne was revealed first at the Pebble Beach Concours d-Elegance in August last year, and the deliveries to the first customer will start this fall. The Mulsanne is built and trimmed at the traditional Bentley factory in Crewe, which was renovated for the new luxury sedan.

The new 2011 Mulsanne is a fast, luxurious, four-door sedan that hides a fair amount of modern technology inconspicuously within a classic recipe. It provides drivers with a “stately, dominant feeling,” and it is meant to rule the category of ultra-luxurious four-door sedans. But it does so quietly, in a slightly understated way. As the Brits would say, the Mulsanne isn’t flash. It’s just big, and handcrafted.

That makes it entirely different in spirit and presentation from such new entries as the Porsche Panamera and Aston-Martin Rapide.

Bentley is in the auto-production (cars) since 1920s, and the Arnage owners were quite clear to team-up with Bentley that has maintained the traditional values- a huge low-revving V-8 engine providing a “wave of torque” in a hand-built four-door car with an interior crafted of woods, leathers, and metals-and were willing to pay for it.

The U.S. price starts at $275,000, plus a $2,595 delivery fee-and options will add up quickly.

Only 800 Mulsannes can be built each year at full production. That compares to several thousand of the more modern Continental series, with its turbocharged W-12 engine and all-wheel-drive.