Aston Martin has announced their new customization program at the Geneva Motor Show, alongside two special editions of their cars.

The new customization program, called as Works Service Tailored, focuses on fashioning color and materials with limitless boundaries precisely to customer choice and specification, enabling owners to apply their own personal taste.” An Aston Martin Rapide in Magma Red and a DB9 in Blue Pearl White was showcased at Geneva to mark the launch of the program.

Aston Martin has also revealed its two special editions at the Show. The first of which was the V12 Vantage Carbon Black edition, which features unique metallic paint, carbon fibre side strakes, and black diamond turned alloy wheels. The interior of the Carbon Black edition has carbon fibre sill plates with “V12 Vantage Carbon Black” etched in stainless steel.

And the other special edition that launched at Geneva was the DBS UB-2010, which was produced to commemorate Dr Ulrich Bez’s 10 years as Aston Martin’s CEO.

The DBS UB-2010 features ‘Azurite Black’ paint, metallic bronze leather with woven leather seat inserts, Cryptic Titan trim, and sill plates signed by Bez. The UB-2010 will be limited to 40 units, 20 coupes and 20 Volantes convertibles.