“Hummers” is again in the spotlight, which is pretty much over. As a brand if there is something that can save the brand it might be a core group of enthusiasts and a strong Motorsports background.
Hummers are best known for being excessive street machines, unlike a lot of SUVs; they are actually incredibly capable off-roaders.
Over the past year, the brand disappeared from the marketplace. Hummer was in attendance at the 2009 SEMA Show, displaying two special edition street machines and two off-road racing trucks – including the incredible Robby Gordon Off-Road Dakar Hummer.
Hummer has been raced by Gordon off-road events since 2008, and last year it was placed third overall in the grueling Dakar Rally. Concerning this year, the Hummer team and Gordon have their sights set on first and it looks like they have the truck to do it.
Hummer claims the race-truck is based on an H3, but with what appears to be an entirely carbon fiber vehicle, we’re not sure there’s much of the factory car left. It’s a tube-chassis vehicle and while it is built for serious off-road, Gordon will be comfortable inside thanks to a fully enclosed cockpit with air conditioning. As for the engine, Hummer will only say that it is based on a production GM V8.
The 2010 Dakar Rally starts January 1st.
