For the U.S people, size does matter as far as cars’ design is concerned. They like their cars to be as super-sized as possible. Today where the trend is to recognize the big value in small things, Buick is hoping to tap into that in the
automotive sector with the Avant.
With the increase in urban population and fuel prices, owning a large car is becoming less and less practical. It hasn’t changed overnight–and it’s not going too–but there’s been a definite progression back toward smaller vehicles in the U.S., and Buick’s paying attention.
Buick is drawing its resources in densely-populated and congested China to help deliver a new small premium platform, and this video reveals some of the concepts flying behind the scenes at Buick: doors that slide instead of swinging open when in tight spots; seating that re-configures itself based on the number of occupants; a unique “micro-pergola” sun roof.
All of these features are clearly concept-only for the present, but they illustrate Buick’s desire to think outside the box in approaching the small premium segment, something that’s going to be a pre-requisite to convincing us free-range North
